Fake It ‘Til You Make It: How to Kill Your Brand
The 80’s brought us some amazing things, including moon boots, hairspray and innovative marketing tactics. Unfortunately, it also brought about a common theme— “Fake It ‘Til You Make It”. Depending on which area of business you’re in, you may feel that this statement...
Snapchat and IG War: Your Business Will Win
When Snapchat came on the social media scene it exploded in popularity due to its ability to build a bridge between what was available through social media and what wasn’t. It also played to the voyeuristic nature of conscientious consumers. Through Snapchat’s...
Pokemon Go(ld): How Small Businesses Are Cashing in On the App
Unless you’re living under a sound-proof rock, you’ve no doubt been hearing about, or playing (let’s be real), the new Pokemon Go game. What started as an April Fool’s prank at Google only a few years ago, is now a full-fledged cultural...