Dove Soap in the Mouth: How Social Media Outrage Forced Ad Changes in One Day
The past week has been weird for Dove. It has been equally weird for the thousands of social media users across a variety of platforms (and of a variety of ethnicities) who were exposed to their recent ad campaign. The ad features a series of women, and many saw a...
Augmented Reality technology trends and how to master them
The world of augmented and virtual reality is exploding. New territory seems to be explored every day, and the potential for business growth is staggering. There are serious players investing billions into developing these technologies. Augmented reality in...
Don’t follow the crowd with your marketing campaigns
If you want to get ahead in business, you need to strategically manage your image. This means creating high quality marketing and branding campaigns. It’s critical that your approach is unique and tailored to both your current situation and your goals. If you want to...
Why is accountability key to your branding?
The advent of social media and instant reviews has changed the way brands interact with consumers. These days your brand reputation can literally turn from good to bad overnight and on the other hand social media allows some companies to experience what looks like...