How A Logo Redesign Can Be Part Of A Fresh New Image
Logos often form the center of a brand’s marketing strategy. Color schemes and styles are all informed by it. A lot of planning, thought and research is put into selecting every component of the image. Of course, this effort is invested so that customers learn to...
Five Ways To Maintain Brand Consistency As You Grow Your Business
It’s fair to say that brands build and evolve over time. It’s important to maintain a thread of consistency throughout the changes as most purchasing decisions come to be made subconsciously. Don’t try to challenge a customer’s perception of your brand by making...
Why Simplicity Is Key In Branding And How The US Open Redesign Proves It
The nature of branding is changing. Digital space is king and above all else, a brand must be able to be identified through the tiny profile images on social media channels. In this new world, intricate detail, drop shadows and fussy images just don’t translate. Look...
What Is Involved In Creating A Brand?
Before you start thinking about how to create your brand, you need to understand what a brand is. In its simplest form, a brand is a way of consistently communicating your identity and message. Many people fall into the trap of thinking a brand is solely focused on...