Business in Times of Recession – Approaching Marketing in a New Ecnomony
A recession is a complicated and confusing time for most marketers. During a recession or a sudden economic downturn, consumers suddenly alter their spending habits. In almost every industry, this means that demand for the product goes down, and ROIs follow shortly...
What Is EQ And Why Is It Important For Sales?
Emotional intelligence has been recognized as a cornerstone of personal and career success for decades. Instead of building hard-selling sales teams it is important to develop emotional intelligence skills to have a successful strategy in the long term. What Is EQ?...
How To Improve Your Emotional Intelligence For Better Sales Results
We have already discussed why EQ is important in relation to selling in our article, What is EQ and why is it important for sales? Now that we understand why it is important, let’s look at a few ways that we can work on and improve the five soft skills that make up...
Where Is Content Marketing Heading?
We’re starting a new year, and 2020 is expected to be another big 12 months for content marketing. Let’s take a look at what is likely to change over the year as content marketing continues to evolve. Personalization Research has shown up to 90% of consumers...