Why Simplicity Is Key In Branding And How The US Open Redesign Proves It
The nature of branding is changing. Digital space is king and above all else, a brand must be able to be identified through the tiny profile images on social media channels. In this new world, intricate detail, drop shadows and fussy images just don’t translate. Look...
What Is Involved In Creating A Brand?
Before you start thinking about how to create your brand, you need to understand what a brand is. In its simplest form, a brand is a way of consistently communicating your identity and message. Many people fall into the trap of thinking a brand is solely focused on...
How Influencer Marketing Works
The world of marketing has changed dramatically. Door to door sales are almost non-existent and newspaper circulation rates are falling fast. Ask yourself, when was the last time you paid attention to a roadside billboard? As these methods of advertising fell away,...
Seven Ways To Repurpose Your Brand’s Content
Almost everything old can become new again. This includes your old blog content. If you have been producing content for a while, you are sure to have some information that is just as relevant today as the day you posted it. The trick is to harness that information,...