Brand Evolution vs. Revolution: Which Is Right For You?
You feel inspired after a marketing or trading show. You come away with so many new ideas that you’re considering overhauling your brand altogether… when it may not even be needed. So, how do we figure out whether our brand needs an evolution or a revolution? And...
What Happens When Your Brand and Culture Are Mismatched, and How Can You Successfully Align Your Brand and Your Culture?
A lot of business culture today has a heavy emphasis on employee benefits or creating a more enticing environment to work: pool tables, bean bags, break out areas and so on. However, as many top companies have proven (including Amazon), aligning your brand with a...Website Design and Web Content Trends You Need To Know
Website trends are essential for marketing agencies, marketing managers and business owners to keep on top of – this will help to ensure that their websites are the best they can be to be attractive for prospective clients. Below are the current website...
How To Add Personalization To Email Marketing Campaigns
Businesses now have the capacity to communicate with their customers in a variety of ways, meaning that they can reach them on a more personal level. Adding a personalized tone to your email marketing campaigns will make your target customers more likely to click on...