How Fleet-Footed Marketers Adapt to Consumer Behavioral Change
If ever there was a time for marketers to be nimble and brave it is now. In fact, maybe they need to hit the reset button altogether and carefully analyze in which way consumer behavioral patterns have changed. We know for sure Covid-19 has thrown it all upside down....
Coronavirus and Marketing – How to Create a Relevant Marketing Strategy
The global pandemic known as COVID-19 has swept across the globe radically transforming the lives of everyone it touches. Many of us have been directly affected by the disease, while others are struggling with lockdown restrictions, business closures, and...
Business in Times of Recession – Approaching Marketing in a New Ecnomony
A recession is a complicated and confusing time for most marketers. During a recession or a sudden economic downturn, consumers suddenly alter their spending habits. In almost every industry, this means that demand for the product goes down, and ROIs follow shortly...
What Is EQ And Why Is It Important For Sales?
Emotional intelligence has been recognized as a cornerstone of personal and career success for decades. Instead of building hard-selling sales teams it is important to develop emotional intelligence skills to have a successful strategy in the long term. What Is EQ?...