Brick and Mortar Branding
We see it all the time—brick and mortar businesses boast a unique and cultivated brand image via social media and marketing materials but when you walk into their store, you’d think you were in the wrong one. What they are saying and presenting on-line just doesn’t...
Matchbox Twenty: Branding’s Best Band
The nineties were synonymous with a lot of things. Matchbox Twenty was one of them. Whether were were the grunge kind, the pop kind, or the sole alternative, you knew the name and you knew at least three songs. And if you know them well and saw them live in the...
Pepsi Survives: But At What Cost?
Everyone is pretty familiar with the Pepsi incident by now. If you drink sodas, or have been even slightly familiar with the name ‘Kardashian’, then you probably know what we are referring to. So much backlash came from the Pepsi commercial of three weeks ago, that...
Where Colors Matter in Your Branding (Hint: Pretty Much Everywhere)
At Visual Caffeine, we take our colors seriously. No, we don’t mean on our wallpaper patterns and handbags. We think about color more intensely than the average person simply because, as branding professionals, we know that color matters. Not only does it matter, but...