How The Latest Emerging Technology Is Influencing Marketing
Some technology comes and goes without making much of an impression on the marketing landscape. It can be tempting to leap on board with every promising new development, but it pays to be cautious in your approach. You may consider exploring new technology if there is...
Sex Doesn’t Always Sell
Or to put it in Junior’s words, “Food, not boobs.” Remember those ads featuring barely dressed models and celebrities like Paris Hilton and Kim Kardashian feasting on a juicy burger? One year ago Carl’s Jr./Hardee’s ditched the frat boy mentality and...
How A Logo Redesign Can Be Part Of A Fresh New Image
Logos often form the center of a brand’s marketing strategy. Color schemes and styles are all informed by it. A lot of planning, thought and research is put into selecting every component of the image. Of course, this effort is invested so that customers learn to...
Five Ways To Maintain Brand Consistency As You Grow Your Business
It’s fair to say that brands build and evolve over time. It’s important to maintain a thread of consistency throughout the changes as most purchasing decisions come to be made subconsciously. Don’t try to challenge a customer’s perception of your brand by making...