The Whole Package: Why Epic Customer Service Matters in Product Shipping
In a fast-paced world, it’s easy to get wrapped up (no pun intended) in quick shipping and speedy service. However, if fast food has taught us anything, it’s that flying through a process can take the art out of the grub—or the product, in this case. People will...
Brick and Mortar Branding
We see it all the time—brick and mortar businesses boast a unique and cultivated brand image via social media and marketing materials but when you walk into their store, you’d think you were in the wrong one. What they are saying and presenting on-line just doesn’t...
Matchbox Twenty: Branding’s Best Band
The nineties were synonymous with a lot of things. Matchbox Twenty was one of them. Whether were were the grunge kind, the pop kind, or the sole alternative, you knew the name and you knew at least three songs. And if you know them well and saw them live in the...
Dove Soap in the Mouth: How Social Media Outrage Forced Ad Changes in One Day
The past week has been weird for Dove. It has been equally weird for the thousands of social media users across a variety of platforms (and of a variety of ethnicities) who were exposed to their recent ad campaign. The ad features a series of women, and many saw a...