Matchbox Twenty: Branding’s Best Band
The nineties were synonymous with a lot of things. Matchbox Twenty was one of them. Whether were were the grunge kind, the pop kind, or the sole alternative, you knew the name and you knew at least three songs. And if you know them well and saw them live in the...
Augmented Reality technology trends and how to master them
The world of augmented and virtual reality is exploding. New territory seems to be explored every day, and the potential for business growth is staggering. There are serious players investing billions into developing these technologies. Augmented reality in...
Pepsi Survives: But At What Cost?
Everyone is pretty familiar with the Pepsi incident by now. If you drink sodas, or have been even slightly familiar with the name ‘Kardashian’, then you probably know what we are referring to. So much backlash came from the Pepsi commercial of three weeks ago, that...
Where Colors Matter in Your Branding (Hint: Pretty Much Everywhere)
At Visual Caffeine, we take our colors seriously. No, we don’t mean on our wallpaper patterns and handbags. We think about color more intensely than the average person simply because, as branding professionals, we know that color matters. Not only does it matter, but...