An Introduction To Competitive Intelligence For Small Business Owners
What is Competitive Intelligence? Competitive intelligence (CI) involves gathering and analyzing data on your competitors. When done correctly this is entirely legal, ethical, and helps you make informed business decisions. The internet and digital data tools have...
What is Clubhouse? And 4 Reasons It Is Important For Digital Marketing
Most people don’t know about Clubhouse yet. That’s because it’s still in Beta with an invite-only rollout at the moment. Let’s be clear, Clubhouse is going to be a massive deal in the months and years ahead. What Is Clubhouse? Clubhouse is essentially a new kind of...
4 Ways to Grow Organic Reach on Facebook
Organic reach is the number of people who see your content in their Facebook feeds without any paid advertising. The current stats show that most Facebook posts will only be seen by around 5 percent of a page’s fans. This number used to be much higher but the reason...
Key Influencer Marketing Facts
Digital marketing is not easy. Even seasoned professional digital marketers have difficulty in getting a satisfactory ROI, identifying the correct target market to speak to, and are finding it a challenge to choose the most effective channel to reach your audience....