The Magic Ingredient: Putting Emotion into Content Writing
We know buyers have a multitude of needs that require satisfaction when looking to purchase a brand. Marketing 101 is about understanding what buyers want. This understanding will point you to the all-encompassing brand story you end up telling, which in turn develops...
Coronavirus and Marketing – How to Create a Relevant Marketing Strategy
The global pandemic known as COVID-19 has swept across the globe radically transforming the lives of everyone it touches. Many of us have been directly affected by the disease, while others are struggling with lockdown restrictions, business closures, and...
Business in Times of Recession – Approaching Marketing in a New Ecnomony
A recession is a complicated and confusing time for most marketers. During a recession or a sudden economic downturn, consumers suddenly alter their spending habits. In almost every industry, this means that demand for the product goes down, and ROIs follow shortly...
What Is EQ And Why Is It Important For Sales?
Emotional intelligence has been recognized as a cornerstone of personal and career success for decades. Instead of building hard-selling sales teams it is important to develop emotional intelligence skills to have a successful strategy in the long term. What Is EQ?...