What Happens When Your Brand and Culture Are Mismatched, and How Can You Successfully Align Your Brand and Your Culture?
A lot of business culture today has a heavy emphasis on employee benefits or creating a more enticing environment to work: pool tables, bean bags, break out areas and so on. However, as many top companies have proven (including Amazon), aligning your brand with a...
3 Tips On How To Get More From LinkedIn For Your Small Business
If you tend to do many jobs at once you’ll be like many other small business owners out there. You’ll probably deal with sales, customer service, bookkeeping and so much more. This can be pretty challenging. The good news is that when it comes to sales, building your...How To Set Up A Strategic Marketing Relationship
Social media influencers are in hot demand these days. Informal, genuine relationships have been built by people sharing their love of products in an authentic way. Brands are on the hunt for ways to express the value of their products and social endorsement has...